AddComm opens new revenue streams and adds new clients
In the past few years, AddComm — and the entire print and mailing industry — has witnessed the inevitable growth of digital communications. With email, SMS, social media and messaging applications, corporate communications are no longer dominated by print.
“If you look at 5 years ago a company decided we have to send out print. Nowadays customers want to decide for themselves when and how they receive their communication.” said Leonie van der Veen, AddComm’s CEO.
Originally founded 20 years ago as a mail and print provider, AddComm has helped its clients create and send transactional communications like paper bills and pension forms. But as communication have continued to evolve so too has AddComm’s business.
Now the company helps automate customer communications for top Dutch companies in a variety of industries including financial services, collections, energy, philanthropy, along with local governments.
As customers expect to be engaged through multiple channels, how can companies adapt their communications quickly to get the right message to their customers? For AddComm, this new challenge has opened new opportunities for the business to grow.
Decrease of print volume due to digital communication
Receiver decides the channel
More changes in content by companies
Increase in digital channels
Real-time follow up on actions